The March 2011 acquisition of Nashville-based Vietti Foods Company by Zwanenberg Food Group based in Almelo, The Netherlands is proving to be appealing to the food industry and to consumers. In recent years, Vietti Foods has transformed from a latent purveyor of limited canned meat products to a decisive and innovative source for practical food solutions. The resources now made available by Zwanenberg, a prominent producer and worldwide exporter of shelf-stable meat products, compliments Vietti’s marketing-driven and agile market position. Zwanenberg has immediately provided Vietti with scale economies necessary to increase its competitiveness and to deliver attractive value to meet consumers’ needs during difficult economic times. In 2012, Vietti’s launch of a new value-oriented line of products called Epicurean Explorer, under the trusted Southgate brand, acknowledges consumers’ increasing sophistication and a growing demand for ethnic products. Epicurean Explorer products have been engineered to provide budget-minded families with hearty and delicious ready-to-eat meals such as Red Beans & Rice with Andouille Sausage and Asian Rice with Beef, Peppers & Onions for about a dollar. Recognizing consumers’ conflicting desires for convenience and for comfort, each Epicurean Explorer product also serves as a robust base for unique recipes such as Louisiana Cabbage Bake and Mexican Lasagna. These easy and homemade meal solutions are designed to delight a family of four for the price of a single fast food combo meal—about six dollars. Vietti Foods will compliment its ongoing successful Vietti Vinyl celebration of music promotion in 2012 with a new opportunity to engage consumers. Discovery of Art celebrates emerging visual artists who will be individually featured on over thirty Southgate brand products and online. As a manufacturer, Vietti has engaged outside parties to certify its achievement of the food industry’s best manufacturing practices, providing continued assurance of safe and high-quality production.